The Rudiments of a Copywriter’s Cove

 

My first job as a junior copywriter, owning a powerhouse of vocabulary (thanks for all the reading habits over the years) was quite an experience.  I was truly excited and determined to give in the best of words each time I was asked a couple of options. Gradually the demand for choices was surging high and I was yet reading, browsing through the new techy friend the Google, to seek for help beyond my world of thesaurus.

Well the first job and the most dear dream position of a copywriter was probably like anyone who would go to any extent to impress a girlfriend or boyfriend in the initial years of connection, as people profess. I loved visiting the ‘Landmark’ bookstore – the most coveted destination for anyone and everyone who would love the world or smell of the books. I mean it was the best place for a voracious reader seeking the knowledge shared by tens and thousands of writers. I would get more ideas on writing creatively than just words, in the treasure trove of books for drafting my copies.

With choices I mean, it was like gazing aimlessly with a hope to read the client’s mind about the marketing or sales pitch. Initially as a novice, I would at times feel, pursuing a degree in psychology would have given an added advantage to read their minds than put in my energy into writing pages and pages of nothings. Well, with months of analysis and upon providing generous copy options, call it a miracle, I finally cracked the secret of getting my copies approves without having to go through the cumbersome creative draining. The months of writing actually helped me in become a creative copywriter beyond just delivering words.

Firstly, it is advisable to receive or listen to proper brief given by the client during the meeting with the account manager. (Hear it from the horse’s mouth, save on time and energy than typing endless words with no clarity)

Secondly, keep a set of your golden rule of questions whenever the client is happily done explaining about with their requirement. (An ice-breaking session where the client actually understands that advertising has a polished approach always)

Thirdly, you may not override the pre-conceived notions of your superior, yet humility and calm helps you prove your point. (Never hurt anyone’s ego yet present your ideas smartly and politely)

Fourthly, writers discover themselves each day and a copy written in the past would absolutely have no significance in the present. (The favorite keyword is to grow and evolve)

Lastly, try best to be like a flowing stream of water, always ready to change and accept any critic. Your best copy might be the last on their list and vice versa.  (Client is the king so write until they smile reading your work)

"The art of copywriting is a fine process journeying beyond words. It begins with an idea, followed by a picturesque visualization, then storytelling and expressing it in the fewest of words to create the best impact. It is always a writing in precision and positive imagery." - Sreelatha