The Rudiments of a Copywriter’s Cove

 

My first job as a junior copywriter, owning a powerhouse of vocabulary (thanks for all the reading habits over the years) was quite an experience.  I was truly excited and determined to give in the best of words each time I was asked a couple of options. Gradually the demand for choices was surging high and I was yet reading, browsing through the new techy friend the Google, to seek for help beyond my world of thesaurus.

Well the first job and the most dear dream position of a copywriter was probably like anyone who would go to any extent to impress a girlfriend or boyfriend in the initial years of connection, as people profess. I loved visiting the ‘Landmark’ bookstore – the most coveted destination for anyone and everyone who would love the world or smell of the books. I mean it was the best place for a voracious reader seeking the knowledge shared by tens and thousands of writers. I would get more ideas on writing creatively than just words, in the treasure trove of books for drafting my copies.

With choices I mean, it was like gazing aimlessly with a hope to read the client’s mind about the marketing or sales pitch. Initially as a novice, I would at times feel, pursuing a degree in psychology would have given an added advantage to read their minds than put in my energy into writing pages and pages of nothings. Well, with months of analysis and upon providing generous copy options, call it a miracle, I finally cracked the secret of getting my copies approves without having to go through the cumbersome creative draining. The months of writing actually helped me in become a creative copywriter beyond just delivering words.

Firstly, it is advisable to receive or listen to proper brief given by the client during the meeting with the account manager. (Hear it from the horse’s mouth, save on time and energy than typing endless words with no clarity)

Secondly, keep a set of your golden rule of questions whenever the client is happily done explaining about with their requirement. (An ice-breaking session where the client actually understands that advertising has a polished approach always)

Thirdly, you may not override the pre-conceived notions of your superior, yet humility and calm helps you prove your point. (Never hurt anyone’s ego yet present your ideas smartly and politely)

Fourthly, writers discover themselves each day and a copy written in the past would absolutely have no significance in the present. (The favorite keyword is to grow and evolve)

Lastly, try best to be like a flowing stream of water, always ready to change and accept any critic. Your best copy might be the last on their list and vice versa.  (Client is the king so write until they smile reading your work)

"The art of copywriting is a fine process journeying beyond words. It begins with an idea, followed by a picturesque visualization, then storytelling and expressing it in the fewest of words to create the best impact. It is always a writing in precision and positive imagery." - Sreelatha

The Write Journey from White to Right

“Write’ seems so simple. Quite unique but when we actually pronounce it, we hear it as right. Isn’t it?
So we all have the ‘Right to Write’. It is only a select few who actually have the ability and the knack to express ideas and thoughts in paper. Let’s take for instance, how we begin to write?

Remember the first time a chalk and a slate was handed onto us as a toddler and we were told to write the first words. There was no pressure upon us. We could write endlessly, wipe off the slate and write again. A box of colorful chalks did wonders, a couple of them would unknowingly enter your mouth. Upon being noticed, would be instructed not to treat it that way, rather to use it for its sole purpose. Nevertheless our fickle mind somehow enjoys tasting the chalk once a while, being unnoticed.

The initial masterpiece replicates crow’s-droppings. The scribbling gradually expands its reach to fill the walls, the floor, dining table, newly painted doors and places that are meant to be kept clean and tidy.

Then time nears to get started with proper schooling. By then we are a little older and we know the basics of alphabets and to-be-known words. Life changes hereon. We get into a new atmosphere of rules and regulations. They call it cursive writing. Huh! Initially, an impossible task to write in flowing strokes between the lines. More because we are used to the freedom of writing or rather scribbling anywhere and anyhow and now that we are glued to norms. Well, gradually we learnt the art of writing correctly and clearly. But, wait a minute, do we become writers’ at this stage. Definitely not.

The human mind is termed complex and interesting. Most children are given the same inputs when it comes knows what it is to write. But as time passes by and age grows, so does the ability of children to understand the depth of writing for a purpose. Some imbibe the creative style of writing for a reason. Others confine to what is expected to be written. Expression of thoughts and ideas verbally is quite different from when it comes to writing our thoughts on paper.

Well, there is no right way to write. But we all have the right to write in our best possible way to express ourselves beyond what is delivered during our early tuition as a toddler. The secret lies in encouraging what our heart guides us through. So even if we do not excel in cursive writing, relax! All that matters is how well we explore the creative world by writing our thoughts to make others realize the essence of truth. The truth maybe anything that is under and beyond the Sun.

We all have a writer within us! We all! We all can express our thoughts our style, without bothering about rules. A simple word can do wonders! Right? 

Creative Glimpse of a Small Wonder

She came gracefully at my friend’s B’day

She was a cute, dressed gorgeous for the day

Shy at the beginning, she was hesitant to open up

An hour long effort was well paid off with a quick sum up

She was smart enough to reserve her voice with innocence

She gradually became comfortable with my presence

She was observant and restless yet did found ways to light

Got engaged in a smart phone which was a common sight

The card she made for my friend was amazingly conceptualized

She was nearly 6 and her creative zeal left us mesmerized

A good photographer, she knew how well to time the clicks

Quick with her fingers the photos looked great with her edits

She then started with a pen and a paper her artistic flight

Within no time, she came up to me to show it with delight

I could say wow and blessed she was, she drew it in a minute or two

I was touched when she indicated it was for me from her too

The cherubic child is an epitome of unconditional gesture and a pure heart

The priceless gift shall remain with me as a sweet memoir of her evolving art