Sunday, September 27, 2020

100 Days to Art of Self Mastery and Inculcate Happy Habits

 

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When stuck in the middle of a whirlpool of uncertainty , the best way to experience freedom is 
by diving within to peace and happiness . -  Sreelatha 

With inspirational books, motivational speakers, spiritual leaders talking and well wishers emphasizing on the need of discipline in life, most of the times we are clueless what should we do best with so many choices available. Well consistency is the expensive key that tends to play the dominating mind games to make us a slave to unconvincing excuses. With a lot of self experiments and inferences, though, we will be able to master the art of commitment in perfect synchrony with our goals.

The 100 days challenge or even the 21 days ritual for the well being of mind, body and soul, might seem like a common read delivered by famous authors and philosophers. The present times have definitely increased the demand for the self help treasures, which once stood gently to be qualified for a light read with no intent to be taken too seriously, except for few doable quick tips.

They say it takes 21 days to master a skill or habit, well it is right.  For beginners, the catch here is to let thought of multiple goals and just take the simplest and achievable one. It can be as simple as walking for 20 minutes everyday and at the same time. Even simpler, it can also be watching the Sun rise (for the lucky ones) everyday and doing Yoga or exercise. The idea is to allow the rewiring of the pattern of thought in the brain and nourish it with discipline. Journaling is also a tried and tested habit that has helped people in all walks of life to achieve greater success in their life and career.

Once we complete this challenge, after repeated attempts because if we break the chain even for 2 days, the mind goes back to its previous habits, not meant to do us any good for sure. It is believed that children develop habits easily with proper guidance to help them discover their talent or learn something in the lines of mindfulness. When we add on years, we tend to say, we are not a child any more, when actually any human is capable of achieving anything at any age based on the discipline and faith.  Habits becomes part of our character so if we imbibe the right ones, we would attract abundance of peace, clarity, happiness and more important self awareness by being grounded. Identify the one that will help us wake up with a smile and sprite to pursue it.

The 100 days milestone is definitely achievable. The obstacles are ever present and in most cases, it is lethargy, work commitments and stress, climate changes or even health concerns. Yet if we treat these as minor unimportant distractions, we will be able to follow our regime with complete commitment. A healthy mind will make a healthy body for sure. The thoughtful strategy would be to break it down to 21 days cycles and to keep adding new achievable goals and habits like affirmations, learning a new skill or language online, art and music, random acts of kindness, sharing our interpretations with like-minded friends or we might as well journal each day with positive hastags it for focus and best results. We should not forget to celebrate our small wins after completion of compartmentalized milestone to get motivated for the next phase.

For people who identify their true purpose of life, there is a definite path meant for them. It is how best they make the days count through graceful self discipline and wisdom, to get closer to their goals, slowly, steadily, smartly and successfully.

 

 

 

                                                                                                                                    


Sunday, September 13, 2020

The Rudiments of a Copywriter’s Cove

 

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My first job as a junior copywriter, owning a powerhouse of vocabulary (thanks for all the reading habits over the years) was quite an experience.  I was truly excited and determined to give in the best of words each time I was asked a couple of options. Gradually the demand for choices was surging high and I was yet reading, browsing through the new techy friend the Google, to seek for help beyond my world of thesaurus.

Well the first job and the most dear dream position of a copywriter was probably like anyone who would go to any extent to impress a girlfriend or boyfriend in the initial years of connection, as people profess. I loved visiting the ‘Landmark’ bookstore – the most coveted destination for anyone and everyone who would love the world or smell of the books. I mean it was the best place for a voracious reader seeking the knowledge shared by tens and thousands of writers. I would get more ideas on writing creatively than just words, in the treasure trove of books for drafting my copies.

With choices I mean, it was like gazing aimlessly with a hope to read the client’s mind about the marketing or sales pitch. Initially as a novice, I would at times feel, pursuing a degree in psychology would have given an added advantage to read their minds than put in my energy into writing pages and pages of nothings. Well, with months of analysis and upon providing generous copy options, call it a miracle, I finally cracked the secret of getting my copies approves without having to go through the cumbersome creative draining. The months of writing actually helped me in become a creative copywriter beyond just delivering words.

Firstly, it is advisable to receive or listen to proper brief given by the client during the meeting with the account manager. (Hear it from the horse’s mouth, save on time and energy than typing endless words with no clarity)

Secondly, keep a set of your golden rule of questions whenever the client is happily done explaining about with their requirement. (An ice-breaking session where the client actually understands that advertising has a polished approach always)

Thirdly, you may not override the pre-conceived notions of your superior, yet humility and calm helps you prove your point. (Never hurt anyone’s ego yet present your ideas smartly and politely)

Fourthly, writers discover themselves each day and a copy written in the past would absolutely have no significance in the present. (The favorite keyword is to grow and evolve)

Lastly, try best to be like a flowing stream of water, always ready to change and accept any critic. Your best copy might be the last on their list and vice versa.  (Client is the king so write until they smile reading your work)

"The art of copywriting is a fine process journeying beyond words. It begins with an idea, followed by a picturesque visualization, then storytelling and expressing it in the fewest of words to create the best impact. It is always a writing in precision and positive imagery." - Sreelatha

Saturday, September 5, 2020

A Towering Story of Grit

 


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He was driven by his passion.
The dream was just in the mind.

He was guided by the knowledge in the books.
The mind was painting a perfect plan.

He was inspired by the success stories.
The plan thoughtfully shared with the like-minded.

He was introduced to the right opportunities.
The like-minded offered unique skills to support his towering story of grit.

He was admired and sought for advice by humanists and entrepreneurs alike.
The story of grit to achieve great he shared with humility and gratitude.

A day in the life of a tribal warrior princess

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